Direct Alpine

Direct Alpine, a manufacturer of quality outdoor clothing and equipment, was founded in 1996 in the Czech Republic. The company was born out of the enthusiasm of outdoor enthusiasts who were looking for quality and functional clothing for their adventures in the mountains and other challenging environments.

Direct Alpine offers a wide range of outdoor clothing for a variety of activities such as mountaineering, rock climbing, hiking, skiing and trekking
Direct Alpine is characterised by its functional yet attractive design. The clothing generally has a simple and clear design with an emphasis on practical details and optimum fit for use in demanding conditions, and the brand uses innovative technologies and high-quality materials in its products to meet the demands of outdoor enthusiasts.

The brand places emphasis on environmental protection and sustainability. Direct Alpine strives to use resources responsibly and focuses on environmentally friendly manufacturing processes. It continuously strives to minimize its ecological footprint and promote environmentally friendly alternatives.